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"Men would never put up with this kind of un-wearability."


That's what our Creative Director said when he realized that most women's silk blouses require dry-cleaning or hand-washing.

Yet take a dark look around the fashion industry: most easy-care blouses not only look like cheap polyester, but they're almost always made of these incredibly environmentally damaging synthetics. 

"Men would never put up with this kind of un-wearability."


That's what our Creative Director said when he realized that most women's silk blouses require dry-cleaning or hand-washing.

Yet take a dark look around the fashion industry: most easy-care blouses not only look like cheap polyester, but they're almost always made of these incredibly environmentally damaging synthetics. 

So we're creating a better blouse fabric in Austria and Switzerland.


Can women have it all? A blouse that looks like silk, feels like silk, but is so durable that you can toss it in the washing machine? Yet is biodegradable and good for the planet?

Of course. We had to start with one of the most high-performing eco fibers from Austria and put it through high-tech weaving looms in Switzerland to do it. 

So we're creating a better blouse fabric in Austria and Switzerland.


Can women have it all? A blouse that looks like silk, feels like silk, but is so durable that you can toss it in the washing machine? Yet is biodegradable and good for the planet?

Of course. We had to start with one of the most high-performing eco fibers from Austria and put it through high-tech weaving looms in Switzerland to do it. 

Your most elegant "silk" blouse could be made of 100% tree fiber.


We've been working closely with our weaving partner in Switzerland to create one of the most sophisticated applications of Lenzing Tencel, sustainably-forested 100% tree fiber that's more absorbent than cotton, softer than silk and cooler than linen.

This miracle fiber has never looked so good. 

Your most elegant "silk" blouse could be made of 100% tree fiber.


We've been working closely with our weaving partner in Switzerland to create one of the most sophisticated applications of Lenzing Tencel, sustainably-forested 100% tree fiber that's more absorbent than cotton, softer than silk and cooler than linen.

This miracle fiber has never looked so good.