"I haven't washed my silk top in months," I told our Creative Director. "I just haven't had the time to get into the mental state to hand wash it, and I'm afraid of dry-cleaning chemicals."
"What? You don't have a nice work top that you can machine-wash, like a men's cotton shirt? Men would never put up with this kind of unwearability."
There we were, trying to make a seemingly basic product to go with our first collection of blazers, and we were stuck.
There was no go-to fabric that was nice, sustainable, and practical. It what sparked a year-long search to an up-to-par fabric that we're launching in 2018: Better Than Silk.