Part 6: Why We're Launching Better Than Silk on Kickstarter

Part 6: Why We're Launching Better Than Silk on Kickstarter

October 11, 2017

I've always said that we should treat people as citizens before consumers, which is where we got our name Citizen's Mark. The idea was that as citizens, we make our mark through the decisions we make, as a company, and as consumers. 

We've been avoiding the crowdfunding world for a while, opting instead to run bootstrapped, and release small collections at a time.

Until we found ourselves walking down a product development path. 

We never intended to make our own fabric. Our skill was sourcing world-class fabric suppliers that were already pushing innovation, finding the most socially responsible yet high-quality factories in the nooks and crannies of the global garment industry, and giving them our business - and your business, to nurture a more just economy. 

But then we couldn't find a blouse fabric that met our basic criteria: luxurious, sustainable, and practical. We couldn't believe it. Then again, we can. That's why we exist. Because women's workwear and ethical fashion has for so long been an afterthought in the fashion industry. 

So without a formal financing plan, and wary of courting institutional investors that might force us to treat you like consumers before citizens, we started our product development journey.

In Switzerland, we found a weaving partner that made the product-development costs workable because he too believed in the importance of mainstreaming high-quality ethical fashion.

Now, our miracle fabric is ready: a luxurious, machine-washable blouse fabric made of 100% tree fiber and it's time to launch. After much thought, we chose to launch Better Than Silk for two reasons.

First, we'd rather answer to you, our community, than anyone else. And secondly, creating change in the fashion industry requires scale, and to do that, we have to make a powerful statement together as citizen-consumers. The industry needs to hear in a very concrete way that "yes, people want this." People want practical, sophisticated, good-for-earth clothes that last. 

So let's do this together. Sign up below to find out when Better Than Silk launches on Kickstarter.

ZRH Slim Fit : most fitted at the waist and our longest fit
CPH Classic Fit : very fitted and tailored and medium length
GVA Luxe Fit (black and royal blue) : relaxed fit with more room at the chest.
Not sure which size to get? US and EU shipping and returns are free. Order two sizes and find your perfect fit.