We're moving towards a pre-order based business rather than the traditional 'guess how many units you need to produce and hope you sell all of them' model fashion brands have followed in the past. It's the future of digital retail.
By joining our waitlist to pre-order, you give us insight into how popular particular styles are, and help shape Citizen's Mark from the ground up. We'll only produce what you tell us you want, in the sizes you need. No inventory overflow, no 'new product' price inflation, and you get exactly what you want at the sale rack for once. Genius.