I was a young policy professional in the UN community in Geneva, Switzerland when I first realized we needed a brand like Citizen's Mark.
I looked around and saw how easy it was for my male colleagues to look the part, and by contrast, what a minefield it was for women to dress for work. The fashion industry simply doesn't design for women to look credible. It doesn't design for women on the rise, who are becoming "shapers" in their industry.
When I got a job offer at a management consulting firm, I met an even wider community of sophisticated, capable women and learned that a desire to be responsible global citizens - as professionals and consumers - extended far beyond my UN and NGO community. I am heartened by our generation and the values we espouse.
I am a third generation apparel entrepreneur from Jakarta, Indonesia with a social justice inspired Jesuit education from Loyola Marymount University in Los Angeles. So, I set out to build Citizen's Mark as a socially responsible brand that would show that it's possible to be good and profitable. It is a long, complex, and interesting journey, and I truly invite you to be a part of it. Subscribe to our mailing list below to get frank reports from the field as we build our supply chain and Premium Essentials collection, and help shape Citizen's Mark into the brand it should be.
Cynthia Salim, Founder & CEO