Founder Cynthia Salim was a public policy professional walking down the halls of the U.N in blazers with buttons that jingled and shirts that didn't stay tucked in.
Now, she's fighting thoughtlessness in women's workwear one fake pocket at a time.
Cynthia started her career picketing for living wages as an activist in Los Angeles.
When she found herself in the apparel industry - the industry that three generations of her Indonesian family had been in - Cynthia set out to build a world-class brand with integrity. One that sees people as citizens before consumers.