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Our Story - March 2017

Our Philosophy

Citizen’s Mark is the lifestyle brand of the sophisticated, thoughtful, leading woman.

In everything we do, we consider how our actions shape the kind of world we want to live in. From sourcing to production to branding, our decisions reflect our values - respect for our workers, our environment, and our diverse global citizenship.

It was in Geneva, Switzerland that founder Cynthia Salim first noticed the lack of high quality, professional wear for young women. Having worked in a diplomatic environment at the United Nations and poised to begin a career as a management consultant, she knew full well the challenge of dressing for a job that the fashion industry did not seem to know she and her peers had. From that community, the vision emerged to build a line that reflects the values of a socially conscious and empowered generation of women on the rise.