Press Release: Citizen's Mark Wins WeWork Creator Awards for Sustainable "Better Than Silk" Fabric
BERLIN, GERMANY, OCTOBER 2nd, 2017 - Ethical fashion brand Citizen's Mark is honored to announce it has won a WeWork Creator Award for its latest innovation - an exclusive women's blouse fabric made in Switzerland that is machine-washable, luxurious, and biodegradable: Better Than Silk.
"We spent months developing this innovative fabric, and to win this WeWork award and $72k investment is a nod to ethical fashion, responsible business, and women entrepreneurs." said founder Cynthia Salim, who was the only woman to win in the Launch category, which awarded five entrepreneurs.
A global brand: from Switzerland to New York to Berlin.
Citizen's Mark has been a global brand from the start, with its name inspired by the idea that "we are global citizens before consumers."
Founder Cynthia Salim was working in the UN community in Switzerland when realized the need for a brand that designs for sophisticated working women.
She went on to launch Citizen's Mark in New York City, and was named in the Forbes 30 Under 30 list of young entrepreneurs changing their industries.
After winning a Start Alliance Berlin pitch competition hosted by Berlin Partner and earning a Faces of Fashion feature at Mercedes-Benz Fashion Week Berlin, Salim moved Citizen's Mark to Berlin to begin intensive product development for Better Than Silk.
Better Than Silk: launching on Kickstarter on October 31st
"We're committed to quality and sustainability at Citizen's Mark, so when we couldn't find a women's blouse fabric that was both luxurious and sustainable, we made it ourselves." says Salim.
"We started with one of the most sustainable fabrics in the world, Lenzing Tencel, which is 100% tree fiber sustainably forested in Austria. Then, we worked with our high-tech weaving partner in Switzerland to make this eco-fiber look incredibly luxurious."
The results: Better Than Silk, a women's blouse fabric that is machine-washable, luxurious, and sustainable - a big step forward in premium ethical fashion.
This innovation is important because there are so few options for working women that are elegant, practical, and sustainable. It's time for the fashion industry to do better.
"We chose to launch Better Than Silk on Kickstarter because it is important that we make this statement about quality and sustainability together with our consumers. Better Than Silk will launch on Kickstarter on October 31st." says Salim.
Seizing opportunities: the DACH region and a meaningful WeWork Creator Award
"We are so impressed by the opportunities we have been able to seize in the DACH region - from inspiration and high-tech weaving partners in Switzerland, to sustainable forestry in Austria, and a vibrant startup community in Berlin."
"Winning the WeWork Creator Awards will give us the marketing fire-power to launch Better Than Silk on Kickstarter on October 31st. Growing our marketing team will help put a sustainable product like this in the mainstream and push the fashion industry in the right direction."