Press Kit: Citizen's Mark launches Better Than Silk: a machine-washable, luxurious blouse fabric made of 100% tree fiber.

Pre-launch images available on this link.
Full collection images available October 28th, ahead of the October 31st Kickstarter launch.
For interviews, please contact: cynthia.salim.pr@citizensmark.com 

NEW YORK, NY, OCTOBER 3RD, 2017 - Citizen's Mark is proud to announce the upcoming launch of Better Than Silk, our exclusive blouse fabric developed in Switzerland that is machine-washable, luxurious, and made of 100% sustainably forested tree fiber from Austria. 

"It's incredible that there isn't a women's blouse fabric that is practical, luxurious, and sustainable. It shows what a long way we have to go from women's workwear and ethical fashion being an afterthought to a priority." said founder Cynthia Salim.

Most high-performance fabrics in the fashion industry are made of polyester or other semi-synthetics like acetate and rayon that either take decades to biodegrade or go through an environmentally damaging manufacturing process. 

"We're sticklers about quality and sustainability at Citizen's Mark, so when we couldn't find a suitable blouse fabric - we made it ourselves."

Better Than Silk is made of 100% Lenzing Tencel, one of the most sustainable and high performing fibers in the world, which traditionally has more casual applications - denim, t-shirts, blankets, etc.

"We worked with a high-tech weaver in Switzerland to create one of the most premium applications of this miracle fiber, finding just the right weight, density, and finishing. The results: a fabric that looks like silk, drapes like silk, yet is machine-washable and 100% biodegradable." 

A luxurious, sustainable, and practical blouse fabric like this could be a game-changer in mainstreaming sustainable fashion, so we're launching it on Kickstarter on October 31st to make a powerful statement together with our community, who we think of as citizens before consumers. 

To learn more about Better Than Silk, visit our product development blog here or contact cynthia.salim.pr@citizensmark.com 

Citizen's Mark Highlights

Awards and recognition: 

- Founder Cynthia Salim named in the Forbes 30 Under 30 in Retail & E-commerce

- Winner of WeWork Creator Awards for Better Than Silk, $72k prize

- Winner of Virgin Atlantic International Expansion Trip to London

- Winner of World Policy Institute Award for sustainable supply chain work

- Winner of Start Alliance Berlin, Mercedes-Benz Fashion Week Feature

Press features:

Huffington Post, The Guardian, Monocle, Forbes, Racked, Conscious Magazine, Business Insider, The Good Trade, Departures Magazine, and more.  

View links here. 

Quick facts:

- Launched inaugural collection of responsibly-made Italian wool blazers in May 2015 in New York

- Founder & CEO: Cynthia Salim

- Creative Director: Morten Maegaard

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Pre-launch images available on this link.
Full collection images available October 28th, ahead of the October 31st Kickstarter launch.
For interviews, contact: cynthia.salim.pr@citizensmark.com 
Sizing
ZRH Slim Fit : most fitted at the waist and our longest fit
CPH Classic Fit : very fitted and tailored and medium length
GVA Luxe Fit (black and royal blue) : relaxed fit with more room at the chest.
Not sure which size to get? US and EU shipping and returns are free. Order two sizes and find your perfect fit.